When asked what they do to make themselves attractive to the opposite gender, women report enhancing their beauty through make-up, jewelry, clothing, and hairstyles. In contrast, men who are interested in mating should emphasize their ability to support their offspring and should be less choosy than women about their mating partners. Some psychologists found that women who are interested in mating emphasize their youth, body shape, and beauty because these are signs of their fertility, but should be choosier than men about what partners they mate with. In contrast, the optimal reproductive strategy for males is to reproduce as often as possible, and they will primarily be looking for females who are available and fertile. This puts a premium for the female on the quality of the genetic contribution of the males with whom she reproduces, as well as on signs of his ability and willingness to help care for his offspring. Because males and females have different roles in reproduction.īecause females carry their offspring for 9 months and then nurse and care for them after birth, they have a greater investment in each offspring and can produce fewer offspring in their lifetimes than men can. Mating involves competition among heterosexuals ( Physical desire toward a person of the opposite gender ), males compete with males and females compete with females. What attracts a Younger women to an older manĮvolutionary psychologists mainly focused on mate selection.
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